We were frustrated by the proliferation of misinformation that exists in women's health and how hard it is to get access to trusted information, products and practitioners who can help.
We’d had one too many run ins with the patriarchy* and were tired of not being heard and the stigma that prevents open conversations around menstruation, fertility, and the hardships that come along with postpartum and the transition to parenthood.
We felt too many women and families were suffering in silence - not to mention the massive impacts on mental health, sex, and relationships that came along with that.
a culture and a system which deprioritises, dismisses, shushes, shoos and brushes women’s health concerns away as “normal” or too taboo to talk about.
The word Caia means "to rejoice". Caia was the Roman goddess of fire, healing, and women.
We love this because it captures the essence of what we are about. You. And empowering, inspiring and making it easier for you to activate your own wellness so you can live joyfully and achieve optimal health across every life stage.
We’re a team made up of 80% women whose entire mission is crafted around you. We believe women deserve better information, better products, and better choices - and we are working hard to build that future, now.
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That’s why Caia offers a broad range of providers and services: covering everything from mental health and sleep coaching to sex, fertility support and nutrition.
Real life, whole-self support for modern women.
Caia is a place to heal. And a space to belong. Where we make it as easy as possible for you to get the support you need in one place.
Information. Treatment. High quality care.
Stir it up. Better outcomes result.
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